City Screen became a sponsor of the main global event in outdoor advertising - World OOH Congress in Hong Kong 2024.
Over 500+ delegates from all over the globe took part in the conference. The City Screen booth was representing our system explaining how CS professional software for operators of classic and digital OOH inventory can help building a more profitable business.
In general, a large number of speeches were devoted to the topic of automation and programmatic trading in outdoor advertising. According to Tom Goddard, the President of the Association, automation is one of the most relevant growth points of our segment.
In general, a large number of speeches were devoted to the topic of automation and programmatic trading in outdoor advertising. According to Tom Goddard, the President of the Association, automation is one of the most relevant growth points of our segment.
Notably, Annie Rickard, one of the gurus of outdoors advertising, founder and ex-head of Posterscope, noted that the industry urgently needs basic automation of all inventory procurement processes, including classic models, as currently a disproportionate amount of time and resources are spent on coordination of address programmes and layouts.
Our team from Malaysia conducted a large number of demos at the booth and shared successful cases released in Kuala Lumpur and other cities in the region.
Our team from Malaysia conducted a large number of demos at the booth and shared successful cases released in Kuala Lumpur and other cities in the region.
